SHORTEN THE ROAD
CRHF
Roughly over 300,000 rural Albertans face a 30% greater likelihood dying from a cardiac event than other Albertans. Chinook Regional Hospital Foundation needed to raise $30M to build a new cardiac center in Lethbridge.
In support of that effort a campaign production was created by WJ Agency and producted, directed, edited and color finished by META.
To date over $25M has been raised with the campaign only months into its rollout.
